Many of my friends within the community know what I'm talking about, but for those who don't, I'll try to sum it up quickly... over the weekend, a PR campaign came out regarding the upcoming film, Five Feet Apart, which features two people with cystic fibrosis who meet and fall in love during a hospital admission. Considering that individuals with CF are advised to stay six feet apart to avoid sharing potentially fatal infections with each other, this is a huge challenge. The movie is suppose to tell their story living with disease and how it feels to be kept at a distance from someone you love. Ultimately, the characters decide that in lieu of everything that cystic fibrosis has taken from them, they want to take something back, one foot of distance.. hence, five feet apart.
In an effort to promote the film before its release date is this Friday, March 15, six influencers on Instagram participated in paid advertisements and shared posts in which they said they can relate to the movie/individuals with CF and the distance that keeps us apart because they too experience distance from loved ones. Their brother/grandma/best friends/etc lives far away and they don't get to see them often. There was also a video released by a trendy media outlet that interviewed an active duty military service member and his wife sharing a similar message that they know how it feels because of their experiences with distance while he is deployed overseas.
The ads have since been removed, but you can read the text of them in Gunnar Esiason's blog here.